Opportunity for everyone - a Liberal slogan

It's really great to see the party's new posters updated to include the phrase "Opportunity for everyone", underneath the standard "Stronger Economy, Fairer Society" slogan. I've discussed this with party workers, who have said that the new phrase should feature prominently from here til the general election. This certainly makes sense, given how opportunity was the theme of Nick's speech at conference. It's great news.

"Stronger Economy, Fairer Society" pitched us as a bit like the Tories, a bit like Labour - a split-the-difference party that has no grand vision of its own. It's hard to see why people would choose that - especially people who lean Labour or lean Tory - why let someone in who is a bit like the other party?

But "Opportunity for Everyone" is a great addition. Opportunity for Everyone can only start when we have a society which values freedom from poverty, ignorance, and conformity. "Opportunity for Everyone" taps into our belief that liberalism should help, support and liberate the individual: it goes to the very heart of what it means to be liberal.

So - good news on the slogan: it's now a proud statement of our liberal principles. Now we just need to make sure the manifesto matches!